Sales executive CV example

B2B, B2C, inbound, outbound, field and account-based sales all reward slightly different evidence — a long enterprise sales cycle looks very different on a CV to high-volume inbound sales, so be clear about which one you're describing.

Profile (your sales context and strengths) → Key skills → Work experience (evidence-led, commercially framed) → Systems (CRM etc.) → Education/training.

Think about how you prospected and qualified leads, ran discovery conversations, built proposals, handled objections, used your CRM, and closed deals — the full cycle, not just the close.

If you know your quota attainment, conversion rate or revenue figures and can stand behind them, use them. If you can't verify a number, describe the process and outcome in qualitative terms instead of guessing at a figure.

Many employers treat commercial figures as confidential. If that applies to you, focus on process, relationship management and qualitative outcomes rather than approximating numbers you can't confirm.

A graduate SDR CV, a field sales CV, and a senior account-based sales CV should look meaningfully different — match your evidence to the seniority and sales motion of the role you want.

If you're considering a move from closing deals to managing them post-sale, see the sales-to-customer-success transition guide for an honest map of what transfers and what doesn't.